Rana Nejem is the founding director of the Jordanian-based consultancy, YARNU which specialises in Business Protocol and Inter-Cultural Intelligence for the Middle East. She began her career as a broadcast journalist. After working with CNN during the First Gulf War, she moved to the Royal Hashemite Court where she was responsible for the International Media Department for 2 years. She then moved into the field of communications and public relations leading the public diplomacy and communications work of the British Embassy in Amman for 18 years. She is writing a book about how to live and work successfully in the Middle East.