Toby Mundy Associates
  • Home
  • Clients
    • John Lloyd
    • Kenan Malik
    • John Gapper
    • Jonathan Derbyshire
    • Ian Leslie
    • Leigh Phillips
    • Will Dean
    • Anand Menon
    • Georgios Varouxakis
    • Richard V. Reeves
    • Stylist
    • Andrew Hankinson
    • Sue Black
    • Sudhir Thomas Vadaketh
    • Timandra Harkness
    • Rosalind Arden
    • Alice Rawsthorn
    • Frances Leech
    • Springwise
    • Bridget Nicholls
    • Liam Halligan
    • Iyad el-Baghdadi
    • Uri Bram
    • Arkady Ostrovsky
    • James Bidwell
    • Oliver Letwin
    • Jonathan Rowson
    • Vicky Pryce
    • Charles Leadbeater
    • Mark Earls
    • Paul Morland
    • Charles Handy
    • Christian Wolmar
    • Lisa Jardine (1944-2015)
    • Christopher Bickerton
    • John Dunn
    • Geoffrey Wheatcroft
    • Nicolas Pelham
    • Oliver Shah
    • Ije Nwokorie
    • James Williams
    • The Times Literary Supplement
    • James Ashton
    • Hannah Kuchler
    • Jonathan Hillman
    • Peter Mead
    • Charlie Hamilton James
    • Jeevan Vasagar
    • Gavin Jacobson
    • Joshua Chaffin
    • George Freeman
    • Jenny Radcliffe
    • Ian Thackray
    • Max Metzger
    • Clive Myrie
    • Tobias Buck
    • Adam Garfinkle
    • Matt Peacock
    • Nicholas Humphrey
    • Michael Gibson
    • Graham Farmelo
    • Julian Glover
    • Mark Makepeace
    • Nick Fry
    • Ruth Brandon
    • Emma Young
    • Michael Dine
    • Peter Ricketts
    • The Browser
    • Alicja Gescinska
    • Timothy Revell
  • News
  • Rights
  • Content
  • ALLi
  • About
  • Contact

Mark Earls

Mark Earls (aka HERDmeister) is a pioneering and award-winning writer and consultant on marketing, communications and behaviour change.

He is the author of HERD: How to Change Mass Behaviour by Harnessing our True Nature, which applied insights from contemporary behavioural science to modern business and behaviour change challenges.

HERD was described by the Guardian as  ‘like Malcolm Gladwell on speed.’ Matthew D′Ancona, in the Spectator described it as ‘a rare thing: a book that transforms the reader′s perception of how the world works’ while Daniel Finkelstein in The Times wrote that ‘this book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru.’

In particular, his work on the emerging social models of behaviour (social influence and social decision-making) are probably second only to those of Mark Zuckerberg in making “we” vs. “me” popular and useful.

While Mark spent the first half of his career working for creative businesses like St Luke’s and Ogilvy, he now works independently in collaboration with others (Alex Bentley and Smithery).

He is a fellow of the Marketing Society, the RSA and an Honorary Fellow of the IPA. He is also an ambassador for The School of Life, having been a strong supporter since the start.

 

 

Useful Links

  • Home
  • Clients
    • Andrew Keen
    • Armand D’Angour
    • Claire Fox
    • Contagious Communications
    • Daniel Finkelstein
    • Daniel Metcalfe
    • David Goodhart
    • David Mattin
    • David Omand
    • Donald Sassoon
    • Eliza Filby
    • How to: Academy
    • Ivan Krastev
    • James Crabtree
    • Jeffrey Gedmin
    • Joanna Jolly
    • Leo Johnson
    • Luciano Floridi
    • Mark Phythian
    • Munira Mirza
    • New Scientist
    • Nigel Shadbolt
    • Odafe Atogun
    • Owen Matthews
    • Rachel Halliburton
    • Raymond Tallis
    • Roger Hampson
    • Serena Kutchinsky
    • Stefan Stern
    • Stephen Bush
    • The Economist
    • Tiffany Jenkins
    • Tim Adams
    • John Lloyd
    • Kenan Malik
    • John Gapper
    • Jonathan Derbyshire
    • Ian Leslie
    • Leigh Phillips
    • Will Dean
    • Anand Menon
    • Georgios Varouxakis
    • Richard V. Reeves
    • Stylist
    • Andrew Hankinson
    • Sue Black
    • Sudhir Thomas Vadaketh
    • Timandra Harkness
    • Rosalind Arden
    • Alice Rawsthorn
    • Frances Leech
    • Springwise
    • Bridget Nicholls
    • Liam Halligan
    • Iyad el-Baghdadi
    • Uri Bram
    • Arkady Ostrovsky
    • James Bidwell
    • Oliver Letwin
    • Jonathan Rowson
    • Vicky Pryce
    • Charles Leadbeater
    • Mark Earls
    • Paul Morland
    • Charles Handy
    • Christian Wolmar
    • Lisa Jardine (1944-2015)
    • Christopher Bickerton
    • John Dunn
    • Geoffrey Wheatcroft
    • Nicolas Pelham
    • Oliver Shah
    • Ije Nwokorie
    • James Williams
    • The Times Literary Supplement
    • James Ashton
    • Hannah Kuchler
    • Jonathan Hillman
    • Peter Mead
    • Charlie Hamilton James
    • Jeevan Vasagar
    • Gavin Jacobson
    • Joshua Chaffin
    • George Freeman
    • Jenny Radcliffe
    • Ian Thackray
    • Max Metzger
    • Clive Myrie
    • Tobias Buck
    • Adam Garfinkle
    • Matt Peacock
    • Nicholas Humphrey
    • Michael Gibson
    • Graham Farmelo
    • Julian Glover
    • Mark Makepeace
    • Nick Fry
    • Ruth Brandon
    • Emma Young
    • Michael Dine
    • Peter Ricketts
    • The Browser
    • Alicja Gescinska
    • Timothy Revell
  • News
  • Rights
  • Content
  • ALLi
  • About
  • Contact

SHARE

Follow TMA

Copyright © TMA 2015. All rights reserved
This site uses cookies: Find out more.